Digital Experience Observability

Overview

Digital Experience Observability ensures every user interaction with your web and mobile applications is smooth, frustration-free, and impactful — connecting real-time performance data directly to business outcomes like conversion rate and customer churn. Using real user monitoring, session replay, and synthetic monitoring, Avocado helps you see exactly what your customers see and act before problems affect them.

For consumer-facing organisations, the real question is rarely "is the application up." It's "does the customer notice a problem before we do." Teams that already have application performance monitoring often assume they have this visibility too, and frequently don't: APM tells you a service is running slow. Digital Experience Observability tells you which customers were affected, on which browser or device, and what they did next — correlating the front-end user session directly to the back-end trace, so a slow checkout or failed form submission can be traced to the exact service and code path causing it, rather than starting from a customer complaint.

Who is this for?

You'll recognise the situation

You're optimising for higher conversion rates or trying to reduce customer churn.

You have limited time or in-house expertise to know which digital experience issues matter most.

You need to connect application performance directly to business-critical metrics, not just technical ones.

You want to detect friction in the user journey before it shows up in customer complaints.

You already have application monitoring but still learn about customer-facing problems from complaints rather than your platform.

What's included?

See exactly what your customers see

Web and mobile real user monitoring (RUM)

Track every interaction across web and mobile to understand user behaviour and improve experiences.

Session replay

Pinpoint exactly where users experience friction to optimise their journey.

Synthetic monitoring

Gain 24/7 baseline performance insights to ensure operational assurance.

Business events

Connect application performance directly to business KPIs.

How do we deliver it?

Initiate, evaluate, enhance, integrate

Initiate

Establish real user monitoring, performance optimisation, and validate releases to ensure smooth execution.

Evaluate

Continuously assess data, root causes, and business impact to enrich insights.

Enhance

Receive expert recommendations tailored to your goals, from conversion optimisation to experience reporting.

Integrate

Leverage other platform capabilities — Business Observability, security, and advanced tools — for a comprehensive view.

What tools and technology do we use?

Dynatrace, Splunk and 2 Steps

Dynatrace, Splunk and 2 Steps for real user monitoring, session replay, and synthetic monitoring, integrated with Business Observability for a full view of digital performance against business KPIs.

What outcomes can you expect?

What you walk away with

Enhanced performance visibility and proactive issue resolution.

Increased user engagement and optimised business outcomes.

Improved customer satisfaction, cost efficiency, security and compliance.

How is this engagement structured?

Delivered as daily monitoring support, a long-term analytics partnership, or project-specific optimisation, depending on where you are in your digital experience journey. Contact us to discuss the right approach.

Common questions

What is Digital Experience Observability?

It's the practice of monitoring every user interaction with your web and mobile applications in real time, connecting performance directly to business outcomes like conversion and retention.

What is session replay used for?

Session replay pinpoints exactly where users experience friction in their journey, so you can fix the specific step causing drop-off rather than guessing.

Can this reduce customer churn?

Yes. By identifying and resolving friction points proactively and connecting performance to churn-relevant business metrics, this is one of the primary use cases.

Does this work across both web and mobile?

Yes. Real User Monitoring (RUM) covers both web and mobile applications.

We already have application performance monitoring — don't we have this covered?

Usually not. APM tells you a service is slow; it doesn't tell you which customers were affected, on what device, or what they did next. Digital Experience Observability correlates the front-end user session to the back-end trace, so a specific customer-facing problem can be traced to its exact cause.

How does this connect to Business Observability?

Digital Experience Observability captures the user-level performance data; Business Observability connects that data to business metrics like revenue and retention. They're designed to be used together.